Willy Vandenbrande

Willy Vandenbrande is an independent consultant. He founded QS Consult in 1995 and is active in the fields of Quality Systems, statistical techniques, Six Sigma and Lean Manufacturing.

Willy holds a Masters degree in Civil Engineering Metallurgy from the State university of Ghent (Belgium) and a Masters Degree in Total Quality Management from the University of Limburg (Belgium) as well as Six Sigma Black Belt Certification from the American Society for Quality (ASQ). His work experience includes research and development at the State University of Ghent, Belgium and he has held responsible positions in production and quality for Clark-Hurth Components.

He is an ASQ Fellow, ASQ country counselor for Belgium and has been a member of the Global Advisory Committee of ASQ. He has delivered presentations at many conferences all over the world and has written numerous articles on Quality Management.

Presentations in 2013 and 2014 included:

  • June 2013 – EOQ Tallinn – Estland – “Out-Of-The-Big-Box –Thinking”.
  • June 2014 – EOQ Gothenburg – Sweden – “Quality of Life and Nothing Else Matters”
  • September 2014 – 1st International Conference on Quality Engineering and Management Guimaraes – Portugal “Making Quality Management Attractive for Small and Medium Sized Enterprises.”


ISO 9001:2015, a footnote in the history of Quality

Apparently the biggest thing in Quality Management today is the new version of the ISO 9001:2015 standard. It is expected to be released in September but already is announced as a major change and something to be very worried about if you are a Quality Manager. As a result of this marketing campaign, a ton of money is being made out of selling a draft standard. Courses are organized, consulting is given around a document that does not even exist yet. Not to mention that you will have three years after its release to align with it. Suggesting that this will not be enough time to make the change and that you need to be busy with it now, is beyond ridiculous!

Point number 8 of W.E. Deming’s 14 points for transformation of Western Management is: “Drive out Fear”, and here we are using fear as a way to sell a standard on Quality Management. We have drifted away very far from what Quality should be about. In addition, the impact of Quality Management gradually gets limited to compliance to a standard. It is not wise to promote this ourselves.

Once more, wrong expectations are created. When the 2000 version was released, the same things were said: now you will see change and only companies that are truly committed to quality will be able to pass a certification audit. In reality hardly anything changed. The problem is that it is still not understood that no system certification will ever guarantee quality. But because we desperately want this, the standard is being changed over the years from a contractual agreement to some sort of “Excellence Model Light”. It looks ever more encompassing and demanding, but becomes gradually vaguer.

By definition excellence is a rare thing. So if we really are going to certificate only “excellent companies” that can guarantee quality, we will see a huge decline in certificated companies once the new standard is released. Or not?

A certification alone will not give the company a competitive advantage. Accept and explain this within your organization. To increase the value of your organization and the impact of Quality on that organization you will need to focus on other things, like:

  • Working intensively together with your suppliers rather than just being satisfied with a certificate.
  • Differentiating you from your competitors through innovation, the impact you have on the quality of life of your customers and employees, the intrinsic appeal and quality of your products,...
  • Using Lean as a means to provide more value to your customer.
  • Reducing variation in your processes.
  • Creating a culture of quality.

Not one organization will be remembered by its customers for having achieved ISO 9001:2015 certification. So don’t ever think that this is the biggest quality issue you or your company is faced with. The happiness of your customers and employees is much more important. back to speakers

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Contact Us

* If you are interested to attend the Congress, please contact
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Email: registrations@quality2015.eu

* If you are interested to participate as a speaker at the Congress, please contact
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Email: speakers@quality2015.eu


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